Behind the Scenes of Australia’s Success in the Wine Industry

Behind the Scenes of Australia’s Success in the Wine Industry

In the 1850s, a vine killing pest named Phylloxerra, swept the whole of Europe. It was during this time that Australian winemakers increased their exports and consequently won many international awards. However, Phylloxera found its way in Australia and began to cause destruction to Australia’s precious vines. Luckily, this insect did not survive in the […]

Australia’s Success in the Wine Industry

In the 1850s, a vine killing pest named Phylloxerra, swept the whole of Europe. It was during this time that Australian winemakers increased their exports and consequently won many international awards. However, Phylloxera found its way in Australia and began to cause destruction to Australia’s precious vines. Luckily, this insect did not survive in the southernmost part of the country which temporarily relieved the problem.

In the following century, the sweet and fortified wines of Australia further improved the wine economy and eventually made them famous. It was obvious that the country’s both experimental and traditional wines always survived, though it wasn’t until the latter part of the 20th century that the world became crazy about all the premium wines Australia could offer.

The Flourish by the end of 20th century

The wine industry felt its boom when the soldiers of the Pacific Theatre assigned in the country caused an increased demand in beer, wine, and spirits. The said increase in demand gave the local wine producers an enhanced financial capacity to be more competitive and aggressive which consequently paved the way in making them renowned.

When World War II ended, immigrants from Europe gave a breath of new life to the wine industry. It was true that Australian wines were already famous for their variety; however, these immigrants brought a different kind of style and tradition in wine making. A lot of the regions where they settled are now the top wine regions in the country.

During the 21st century, the Land Down Under became one of the top exporters of wine in the whole world, outshining other countries as the top wine exporter besting the, USA, Canada, United Kingdom and most European countries.

Today, Australia’s wine industry continues to grow. Part of this success is the coming out of Australian online wine boutiques, as well as the continued growth in the wine tourism industry wherein thousands of people, both from Australia and abroad, are drawn each year.

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