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When the Mitolo family arrived in Australia in the 1950s they brought their viticulturist ancestry and an ethos belonging to the Abruzzo region - forte e gentile or strong and gentle. The family worked hard to become successful market gardeners while staying true to their origins where food and wine, family and friends, laughter and celebration were an integral part of life. After years of working in his family’s potato business, Frank Mitolo started making wine for family and friends. In 1999, after a now legendary 5-hour discussion with winemaker Ben Glaetzer, the pair fashioned a dream of making the ultimate expression of McLaren Vale’s rich provenance of soils. They jotted a six-word business plan on the back of a napkin: individuality, integrity, quality, purity, elegance and power.